Added by on 2013-05-18

CG Squirrels for Kellogg’s Created by MPC

Kellogg’s All Bran, Challenge
Agency Leo Burnett, Production Company MPC Creative, Director Jake Mengers/Robert Payton

The spot uses a combination of live action and animation. The squirrels were created by MPC’s VFX team, led by Carsten Keller and Tom Harding. They utilised MPC’s proprietary software, originally developed for the film pipeline and used in Narnia and the Harry Potter films, amongst others.

VFX Details:
The shoot took place in Cape Town, using a stand-in plush toy to work out the lighting and framing that would need to be re-created in CG. After an extensive study of squirrel anatomy, from muscle and skeletal systems through to movement and fur, the team created an exact replica of a red squirrel in 3D. A second was then created and given its own unique look and character.

Two actresses were filmed speaking and acting the parts of the squirrels, which was then used by MPC’s animators to bring the squirrels to life. Jake said, “The expressions and movements that we took from the actresses were applied to the 3D squirrels. This allowed us to dial in human gestures, while ensuring they held onto their squirrel qualities.”

MPC’s proprietary tool, Furtility, was used to create the photorealistic fur and hair. The tool allowed the team ultra-precise control over the look, as well as the wind interaction and resistance of the fur.

CG Squirrels Kellogg's All Bran (1)
CG Squirrels Kellogg's All Bran (2)
CG Squirrels Kellogg's All Bran (3)
CG Squirrels Kellogg's All Bran (4)
——————-
MPC, cg, 3d, CG Animation, computer graphics, CG Squirrels, Kellogg’s All Bran Challenge, Kellogg’s All Bran, CG Squirrels for Kellogg’s Created by MPC Creative, CG Squirrels for Kellogg’s Created by MPC, MPC Creative, live action spot, live action, CG Squirrel, CGI Squirrel, CGI Squirrels, CG Squirrel animation, Squirrel animation, CGI Squirrel animation, MPC VFX, vfx, visual effects, Visual Effects, MPC animator, 3D squirrels, 3D squirrel, 3D squirrel animation, human gestures, photorealistic fur and hair, photorealistic fur, photorealistic hair, Vfx Breakdown, making of, Making of,The Moving Picture Company, Moving Picture Company,