Added by on 2018-02-08

Edeka 2117 VFX Breakdown

MPC continues partnership with MJZ’s Matthijs van Heijningen, this time on ‘2117’, Jung von Matt’s brave Christmas film for German supermarket EDEKA

EDEKA’s new Christmas film ‘2117’, released online in Germany, is directed by MJZ’s Matthijs van Heijningen with concept and idea by Jung von Matt. The four-minute spot, which continues the brand’s tradition of delivering brave Christmas advertising, is set in a very believable future in which robots have taken over. It follows the story of a lowly but courageous service robot who wants human love in his cold, barren world. Our hero is created by the team behind Samsung ‘Ostrich’ and ‘Buster the Boxer’ for John Lewis. It was important that the craft and emotional storytelling remained of the highest quality throughout the four-minute film.

Animation craft

To create this world and its inhabitants, MPC’s team adapted to the project’s challenges, evolving new ways of working to deal with the scale and complexity. Inspired by a classic film, EDKEKA’s robot is looking for a human connection – but he’s no alpha-male.

“I’m very proud to have helped realise Matthijs’ vision”, says Diarmid Harrison-Murray, MPC’s VFX Supervisor. “It pulls at the heart strings – just what you want and expect from a Christmas ad – but with a unique idea. As we follow our hero’s story, it’s the delicate nuances that make him engaging. Conveying subtle emotion in a robotic character is tricky. We were striving to set the dial right in each scene – tough in a film with over 80 CG shots.”

VFX detail

From concept art down to every nut and bolt, MPC’s VFX artists created the robots to reflect how they’d be built in their own world, taking inspiration from real-life, movable objects. Because our artists had to deal with so many individual pieces – over 3,000 mechanically-accurate parts for the hero robot alone – the team developed a new look-development workflow, to manage material assignments and shader variation. This way of working enabled the team to create the world of ‘2117′ against a tight time-scale.

Credits

Agency – Jung von Matt
Director – Matthijs van Heijningen
Production Company – MJZ
Executive Creative Director – Jens Pfau
CD Art Director – Sebastian Schnell
CD Copywriter – Anna Lichnog
Art Director – Robert Wieder
Copywriter – Christina Rankel
DoP – Chayse Irvin
Concept Designer – Jake Lunt
Senior Producer – Jung von Matt, Jankel Huppertz
Executive Producer, MJZ – Hellen Kenny
Producer, MJZ – Donald Taylor
German Production Company – Sterntag
Executive Producer, Sterntag – Maik Siering
Producer, Sterntag – Florian Polz
VFX – MPC
VFX Supervisor (3D) – Diarmid Harrison-Murray
VFX Supervisor (2D) – Rod Norman
VFX Producer – Tomek Zietkiewicz
VFX Line Producers – Sandra Eklund, Sanchit Soi
3D Lead – Amir Bazazi
Animation Lead – Chris Welsby
Colourist – George K @ MPC

VFX Team

Benjamin Tron, Carl Edlund, Daniel Meitin, Ed Sherwood, Joffrey Zeitoun, Lou Thomas, David Filipe, Daniel Benjamin, Guillaume Weiss, George Brunt, Emma Taylor-Gilli, Justin Braun, Lewis Jones, Platon Filimonov, Charles Downman, Flavia Minnone, Hendrik Freuer, Jessie Amadio, Kate Gabriel, Martino Madeddu, Morten Solgaard, Selcuk Ergen, Michael Diprose, Alessandro Granella, Erik Norrhede, Amar Chundavadra, Daniel Meiten

Bangalore VFX Team

Jyoti Prakash Panda. Ajai V John, Baskaran S, Gopika Priya, Manjunath Ramakrishnaiah, D. Sumita, Kalaiarasu P, SelvaKumar k, Jahnvi Mistry, Akula Srikanth, Gopalsamy SC, K.N.Rajakanna, Uday Veerepalli, Gopakumar Muraleedharan, Rashabh Bhutani, Sravan Kumar, Ajith PA, Shaik Abdul Rahim, Ankit Dheraj Toppo, Sindhuja B, Earnest Victor, Mohammad Qasim, Muruganantham T, Elangovan Ganeshan, Bakiyaraj P, Srinivas Achary, Joyett Fernandes, Alex J., Abdul Labeeb, Suresh Pitchuka, Vaishali Awanghade, Kiran Veeraswarapu, Arulanandhan, Anupam Kumar, Kajal Pandya, Manu Gopalakrishnan, Mahendra Reddy

Editor – Jono Gri

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