MPC Created ‘Godzilla’ Spot for Fiat. MPC Creative was enlisted by The Richards Group to direct and produce the all-new FIAT campaign, featuring the King of the Monsters: Godzilla. The spot utilizes the unique film asset of the CG Godzilla crafted by MPC Film for the epic action adventure motion picture from Warner Bros. Pictures and Legendary Pictures. In-house directors Dan Marsh and Jake Montgomery captured an abundance of the action in-camera to integrate seamlessly.
FIAT Godzilla VFX Breakdown
Harnessing the full power of MPC’s core strengths: top in-house talent, integrated solutions and cutting-edge technologies all in one, this epic spot challenges consumers to re-evaluate their notion of FIAT as a producer of exclusively compact cars.
Agency The Richards Group, Production Company MPC Creative, Directors Dan Marsh & Jake Montgomery.