Intel Warcraft Commercial
In collaboration with Legendary Entertainment, Tippett Studio joined Ogilvy Beijing for this multi-faceted advertising series that blends the fantasy of Warcraft with the legendary technology of Intel China.
With live-action sequences shot in the beautiful cities of Tianjin and Beijing, the spots feature roaring hordemaster Orgrim Doomhammer’s pursuit of a hapless Warcraft gamer through the streets of a bustling Chinese metropolis – a clunky outdated laptop the only thing standing between our hero and certain death-by-tusk.
Intel China Marketing Executive Chen Ling and Director Han Yan, famed for 2015 Oscar contender Go Away Mr. Tumor, worked on-set with Tippett VFX Supervisor Chris Morley and Executive Producer Paul Grimshaw to stage and oversee both practical and CG shots over a period of three weeks in Northern China. The visual effects and animation work then continued at Tippett Studio in Berkeley, California, on an accelerated schedule to coincide with the film’s global release.
(VFX Supervisor) Chris Morley
(VFX Producer) Lee Hahn
(Animation Supervisor) Danny Southard
(Exec. Producer) Paul Grimshaw
(Exec. Producer) Corey Rosen