Interface “The Unlikely Hero”
22squared and Lobo partnered to create a short film with a bold premisse: Let’s be honest about who our client was to highlight the power of the change for a good cause. Two decades ago Interface, a leading carpet tile design and fabrication company, started to change its polluting manufacturing practices. In 2006 they announced their goal to become a zero impact operation by 2020. Despite having won awards and recognition from several specialized institutions, Interface’s history haven’t been told to the large public, until now.
Our mission was to dramatize what otherwise would be a long list of achievements in manufacturing technology. What is really important for the world at large is the human message behind it all: We are able to change for good when we recognize our past mistakes and make a true effort of transformation.
The company is materialized as the film’s main character: A towering monster oblivious of his own impact as his view of the world below is blocked a thick blanket of polluted clouds of its own creation. Meanwhile, a little girl living in the polluted land below dreams of seeing blues skies for once in her life. The only way for her to get above the clouds is to climb the monster itself, “Jack and The Beanstalk style. That impulsive plan leads both characters to an expected encounter that will spark Interface’s sense of awareness.
From 22square’s original idea of the “monster who didn’t know it was a monster”, Lobo developed the script and created the visual style, taking inspiration from Japanese animated films to mid-century modern design and illustration.
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