Added by on 2017-05-08

Making of Arla Xanthan

Arla Xanthan – Hornet director Yves Geleyn collaborated with Carmichael Lynch to produce Arla Food’s first-ever, fully integrated US campaign. This was a unique experience as it not only asked Hornet to direct the films but also act as key players in front of the camera for the launch. The campaign asked kids if they knew what rBST or Xanthan were (key ingredients often found in competitors dairy products.) Unprompted and unscripted the kids described these chemicals as terrible monsters descending on the earth. Through the use of storytelling and the kids’ own drawing and descriptions, our directors helped bring these characters and fantastical stories to life..

Xanthan – Making of:
Director: Yves Geleyn & Dan Nguyen Phan
Music: Antfood
Designer: Glenn Hernandez, Yves Geleyn
Storyboards: Tony Maki
Lead Compositor: John Mattiuzzi
Compositor: Bea Walling, John Stanch
Line Producer: Joel Kretchman
Director of Photography: Toby Howell
Art Director: Tim McDonald
Animator(s): Pete List, Matt Christensen
Gaffer: Michael Yetter
Motion Control Operator: Richard Coppola
BB Electric: Chris Clarke
Key Grip: Garrett Cantrell
2nd Grip: Will Gottlieb
Sculptor: Michael Defeo
Fabricator(s): Pete Erickson, Hillary Barton, Illya Smelansky, Samantha Smith, Melissa Chow, Matt Christensen, Royal Jarmon, David Assel
Art Dept. Intern: Matt Scharenbroich
Matte Painter: Patrick O’Keefe
Color Correct: Shawn Knight

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