Added by on 2013-02-22

Making of Kia Super Bowl spot “Hotbots” by Method Studios

VFX Supervisor Benjamin Walsh notes “After discussions with Carl and the agency creatives, we concluded that the best methodology was to shoot practical models and track CG mechanical components on top. We combined the best features from around 20 different concept designs to come up with a unique and sexy looking Hotbot – every CG artists dream job!”

After particularly successful CG skin lighting tests, it was determined that only the live action heads and dresses of the models would be kept and the arms, chest and legs would be replaced entirely. This meant very precise rotomation was required to match up the 3D limbs with the live action footage.

Another challenge was linked to crafting the CG mechanics of the joints. Ben continues, “The clear plastic windows revealing the joints needed to demonstrate the complexity of the robots but not look too busy. We ended up reducing the amount of vein-like wires which glow blue with energy in the final renders to allow the fine detail of the other components to be seen.” Read Full Article on www.methodstudios.com/work/hotbots

Making of Hotbot

Making of KIA Forte 2013 Super Bowl Ad Hotbot KIA Forte 2013 Super Bowl Ad Hotbot

 

  • miroslav

    coool

  • brdkins

    cg craft- great. Concept of advertising anything by violence – c’mon!