Added by on 2018-05-04

Making of Huawei P20Pro

Gravity – Using location and studio shots, body doubles and an impressive amount of matte paintings, this project still presented us with a few unique tasks.

For example:-

For the cave scene we used camera projections so as to “cheat” movements and escort Gal more intimately.
The added fish were flock simulated. Selected fish were animated individually to add realism to their behavior.

For the bison scene, the idea was to have a visually stunning, boulder like, colossal creature coming to life.
The process of creating this beast included modeling, rigging and R&D of its animation and texture behavior.

The waterfall scene was especially challenging.
Comprised of location shots, green screen shots and CG imagery, the final effect was created using guided cloth simulation atop CG distort using the water footage as our base.

And finally, our “Northern Lights” were created using multiple particle systems.

CREDITS

CLIENT: Huawei
Director: Eli Sverdlov
Agency: LH/TBWA
Creative Director: Ilan Bouni
Producer: Silvia Bruce
Head of 3D and Compositing: Yoav Savaryego
Lead Compositor: Ori Morhag
Compositing: Roy Shalev, Alex Deutsch, Dan Tomer, Micky Gorenstein, Guy Lubin, Boaz Tamir
3D Artists: Elad Izhaki, Ben Pank, Daniel Gonen, Eliel Dan Levy, Vladimir Solop
VFX Supervisor: Eugene Romanovsky
VFX: Roman Franky, Ben Molina, Alexander Golubeff, Max Rezumnikov
Head of Design: Usher Ben-Ishay
Art Director: Gabrielle Kadishzon
Production Company: Jiminy Creative
Editor: Noam Weissman
YEAR: 2018

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  • Dave Preciado

    I’d be curious to know what the turn around time is on a commercial like this. What is a week of shooting and a month to deliver the CG element? Or did it go on longer?

    • danielgonen

      It took 2 months from shooting to broadcast, although we have 2 diff versions for this commercial