Added by on 2013-09-02

Making of kia Totally Transformed by MPC

From pre-previs to the final grade, MPC created the hamsters and seamlessly integrated them into Jeffery’s live-action footage. Each shot was pre-visualized with an emphasis on performance, which helped inform the approach to directing actors on the shoot. Special attention was paid to ensuring realism for the hamsters’ look; MPC artists implemented a custom fur and physically-based shader set up to create photo-real characters in live action environments.

The story required MPC artists to push their set-up much further than in previous incarnations of the Hamster series.

A sequence involving a hamster diving into and swimming through water proved to be an engaging challenge for the team, requiring heavy duty real world solutions. “We really wanted to bring the personality out of the hamsters so we built advanced facial and body muscle rigs to achieve fluid integration with the live action,” recalled VFX Supervisor and 3D Lead Andy Boyd. “The result needed to be unnoticeable – like you’ve seen a giant hamster in a speedo and goggles before, and we happened to get some nice shots of it!”

Kia Soul Hamster Commercial

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