Added by on 2015-02-03

Making of Mercedes Fable by MPC

Watch Making of Mercedes Benz Fable Super Bowl spot by MPC. Merging reality and fantasy, the MPC VFX team carefully considered subtle-yet-crucial detail to breathe life into each character, from the hero characters – the hare, tortoise, and she-hare – to a full cast of supporting characters, including a quirky mole, a card-dealing weasel, and a referee fox. Extensive research and tests helped to achieve a well-executed CG model and nail the distinct personalities, physical attributes, and performance.

->Mercedes Benz Fable by MPC


Grae Revell, MPC NY lead animator, explains: “Everyone knows ‘The Tortoise and The Hare.’ The Mercedes-Benz spot has beautifully retold this classic where it’s easy to get lost in a magical world, and you wished there was more to the story. We set out to introduce audiences to unique and relatable characters that are more than photoreal CG creatures. They not only act and talk just like people, but they must also retain their animal traits. Our Hare is a pretty arrogant guy, and our Tortoise has a reserved confidence and an unexpected wit. Each character’s personality comes out in the way we animate them. The whole spot is infused with subtle animation in order to achieve that performance.”

“Since most of our characters are furry, we leveraged MPC’s proprietary ‘Furtility’ tool, originally developed for our film pipeline, to simulate the level of detail in fur dynamics typically seen in large-scale blockbusters” said Chris Bernier, MPC NY 3D lead. “Likewise, lighting and texture shading were developed to provide a high-level cinematic quality that highlights all the features and intricate details of the characters and environments.”

The 2D team, led by Creative Director Alex Lovejoy, took on the challenge to integrate the characters into the enchanting environments. “To seamlessly merge the live-action and animation, we composited the characters into the shot footage and created a fairytale aesthetic with a combination of matte paintings, leaf and dust particle simulation, and practical blue screen elements of the forest floor,” Alex explains.

Colorist James Tillett crafted the grade, further refining the dreamlike mood and magical look of the fairy tale forest. Equally, sculpting of the car enhanced the precision and gorgeous design of the AMG GT.

The project, led by MPC NY, was a collaborative global effort across multiple MPC studios, maximizing the skillsets from Los Angeles, Bangalore, London, and Mexico.

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