Making of Rice Krispies: Pop To Life
In the “Pop To Life” spot, Kellogg’s Rice Krispies’ iconic Snap, Crackle, and Pop characters create fun and mischief as they help a mother and daughter prepare treats for the holidays. The tightly choreographed story, directed by Rob Shaw, marks a milestone for the Rice Krispies brand, as its lead characters make their debut in 3D animation.
Bent Image Lab handled all design, character development, live-action production, stop-motion animation, 3D animation, and compositing. Marrying all of these elements together required extensive planning, pre-visualization, and technical wizardry to ensure seamless integration.
Making of Rice Krispies: Pop To Life, Rice Krispies: Pop To Life – Behind The Scenes, Rice Krispies: Pop To Life Vfx Breakdown, Rice Krispies: Pop To Life Vfx Breakdown by Bent Image Lab, Bent Image Lab, Rice Krispies: Pop To Life and the Mystery of the Phantom Flame, Bent Image Lab Digital, Bent Image Lab Digital Visual Effects, Bent Image Lab Digital Vfx, CGIVFX, CGI, 3d, 3d animation, animation, vfx, Visual Effects, vfx breakdown, Visual Effects Breakdown, Rice Krispies: Pop To Life Vfx Breakdown by Bent Image Lab Studios