Added by on 2017-05-04

Making of Strongbow – A Nature Dream

The Mill – We worked with Cloudfactory and Director Fredrik Bond of Sonny London to let nature take over an urban landscape like never before. Strongbow Apple Cider’s ‘A Nature Dream’ follows Monsieur Plant and Mary Mattingly, real-life concept artists and stars of the campaign, as they live out their dream to take back the city with a stunning outpouring of nature. With the help of visual effects, tens of thousands of CG apples course through the streets and evolve into whimsical forms, a nod to the optimistic, refreshing energy of the product.

The spot follows Monsieur Plant and Mary Mattingly, real-life concept artists and stars of the campaign, as they live out their dream to take back the city with a stunning outpouring of nature. With the help of visual effects, tens of thousands of CG apples course through the streets and evolve into whimsical forms.

The creations conjured up by The Mill’s visual effects team ensured the story was brought to life in a way that was realistic and tangible while staying true to the abstract, inventive concepts within the narrative.

Becky Porter, VFX Supervisor and 2D Lead Artist at The Mill, says, “When we first got the brief for the ‘apple river,’ we couldn’t find any existing references that reflected that kind of effect, practically or otherwise. That was exciting for us; it provided a creative opportunity.”

The overall apple sequence was technically complex, particularly when it came to creating the larger-than-life “apple cat.” One of the VFX team’s primary challenges was to animate its figure without the CG apples ever intersecting. The Mill’s VFX Supervisor and 3D Lead Artist David Lawson explains, “We created an algorithm where all of the apples moved under the motion of the cat. In order for the looseness and stretching of the skin to work, we had to ensure the apples moved with each other rather than overlapping. Otherwise, we’d be left with apple sauce.”

The success of the visuals also relied on the creative efforts on set during the six-day shoot. Dave continues, “It was a challenging shoot, but incredibly fun. The production design team and the talent were amazing, and working with Cloudfactory and Fredrik couldn’t have been a more collaborative process.”

CREDITS:-

Agency
Agency: Cloudfactory
Producer: Lars Fabery de Jonge
Creative Partner: Sandrine Huijgen, Jessica Kersten
Account: Steven Beukers, Olivia Koning

Production
Production Company: Sonny London
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
Director of Photography: Hoyte van Hoytema
Art Director: Elliott Hostetter
Facility Company: Kinema Films Mexico
Executive Producer, Kinema Films: Jose Ludlow

Editorial
Editing Company: Marshall Street Editors, London
Editor: Patric Ryan

VFX
VFX: The Mill
Executive Producer: Leighton Greer
Producer: Alex Bader
Production Coordinator: Samantha Hernandez
Shoot Supervisor: Becky Porter, David Lawson
2D Lead Artist: Becky Porter
3D Lead Artist: David Lawson
FX Lead: Phill Mayer
Asset Lead: Chris Goodrich
2D Artists: Martin Karlsson, Jeannie Huynh (Remedy), Ben Smith, Daniel Lang, Jason Bergman
3D Artists: Juan Zavala, Sean Durnan, Shaun Comly, Ziye Liu, Jacob Bergman, Erik Zimmermann, Ahmed Elmatarawi, Berk Hakguder, Charles Storniolo, Ziming Liu , Chase Webb, Robert Chapman, Cory Cosper, Bridget Warrington, Blake Guest, Jason Jansky, Danny Garcia, Michael Lori, Jenna Kind, Alice Panek, Freddy Para, Steven Olson, Samantha Pedregon
Matte Painting: Rasha Shalaby, Itai Muller
Concept Artist: Nathan McKenna, Krystal Sae Eua

Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator, Colour: Robert Cohen
Colourist: Adam Scott

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