Added by on 2017-05-03

Making of The Bear & The Hare

Making of film directed by Jake & Josh.

The Bear & the Hare is the first John Lewis campaign to embrace the emotive power of animation, a filmic technique so evocative of Christmasses gone by.

Elliot and Yves took the two most traditional and time-honoured animation processes – stop-motion and traditional hand-drawn 2D animation – and combined them to create something innovative and unique. Their aim was to do almost everything in camera, using real lighting, lens and film craft to build a world where the audience can see and feel the painstaking work behind it. The 2D animation’s physical interaction with the set and the human imperfections inherent in the process create a hand-crafted piece full of heart and integrity.

The animation process involved constant shifts between 2D and 3D worlds. In order to achieve this complicated combination the whole film was first created in Blinkink Studios as a 3D previsualisation animatic with all the sets and characters built to scale. This allowed everything to be developed and planned alongside the modelmakers and animators, thus integrating the different disciplines and processes before the set was built or the characters were printed.

Aaron Blaise (Brother Bear, The Lion King, Mulan) and his team of veteran Disney animators at Premise Entertainment in Orlando, Florida, designed and animated the characters. The 2D-animation frames were printed onto mounted paper and cut with a laser. Each frame (nearly 4,000 in total) was then individually hand-labelled before going on set. Feature-film stop-frame animators then spent 6 weeks bringing the world to life.

The set was built by our production designer John Lee (Aliens, Fantastic Mr Fox, Frankenweenie) and his team at Shepperton Studios before being transported to Clapham Road Studios ready for the stop-motion shoot.

Post-production was done in-house in Blinkink’s animation studio, and the final grade was completed at MPC.

CREDITS:-

Directors: Elliot Dear & Yves Geleyn
Executive Producers: Bart Yates, Michael Feder
Producers: Bart Yates, James Stevenson Bretton, Josephine Gallagher
Line Producer: Kev Harwood
Production Manager: Benjamin Lole
2D Animation: Premise Entertainment LLC
2D Animation Supervisors: Aaron Blaise, Dominic Carola
2D Line Producer: Iris Pearson
2D Animators: Erin Humiston, Darko Cesar
Head of Clean-up 2D Animation: Janelle Bell-Martin
2D Clean-up Artists: Mi Yul Lee, Teresa Quezada-Geer, Jacque Pierro, Chad Thompson, Jason Peltz
2D Compositor/Scene Setup: Mac Masters
2D Artistic Coordinator: Pam Darley
2D Digital Artist: Anthony West, Enoc Castaneda
2D Lead Colourist/Coordinator: James Lancett
2D Colourists: Sean Weston, Joseph Sparkes, Frankie Swan, Harriet Gillian
Assistant 2D Colourist: Lila Peuscet
2D Illustrator Technician: Albert Sala
Printers: The Graphical Tree
Laser Cutting: Ewen Dickie
Designer/Typographer: Robert Frank Hunter
Storyboard Artists: Sav Akyuz, Steve Tappin, James Lancett, Robert Frank Hunter
3D Technical Director: Patrick Hearn
3D Previsualisation Artist: Simone Ghilardotti, Lucas Cuenca, Johannes Sambs
Lead Stop-Frame Animator: Andy Biddle
Stop-Frame Animators: Daniel Ojari, Daniel Gill
Production Designer/ Supervising Modeller: John Lee
Art Department Modellers: Colin Armitage, Sonya Yu, Maggie Haden, Collette Pidgeon, Yossel Simpson Little, Richard Blakey, Gary Welch, Christy Matta, Lucy Begent
Scenic Painters: Fiona Stewart, Beth Quinton
Rigging Department: Richard Blakey
Art Department Assistants: Morgan Faverty, Anna Ginsburg, Jennifer Newman
MOCO/Camera Assistant: Max Halstead
Director of Photography: Toby Howell
Gaffer: Aldo Camilleri
Runner: Robert Gould
Post Production: Blinkink Studios
Post Production/Compositing: Alasdair Brotherston, Ian Sargent, Carlos Diego, Jonathan Gallagher, Elliot Dear
Editors: Sam Sneade at Speade, Ellie Johnson at Speade
Music Consultants: Leland Music
Sound Design: Sam Robson at Factory Studios
Colourist: Jean-Clement Soret at MPC
‘Making of’ Film: Jake Hopwell & Josh Hine
Studio Manager: Elizabeth Day
Studio Assistant: Toby Goodyear
Catering: Laura Barbi
Advertising Agency: Adam & Eve DDB
Executive Creative Director: Ben Priest
Creative Directors: Aidan McClure Laurent Simon
Agency Producer: Anthony Falco
Assistant Producer: Catherine Cullen

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