Making of Toyota Auris Tunnel
Mackevision – Making Of Japan Lunch Commercial of Toyota Auris Hybrid. 12 VFX Shots / 4 Full CG / 5 Set Extension / 3 Compshots
– Conception and realisation of CG environment
– Car Animation and ENV / Full CG
– Set Extension
– VFX Supervision
– Project support and consultancy
A 2-minute marketing/trade fair film shot in South Africa was the result of a project in close collaboration with our long-standing film production partner Goodfilm that took approx. 8 weeks (CGI production time: 5 weeks) in total. The previous Auris model (coupe + estate) was digitally replaced by the new Auris model and integrated photo-realistically into the film in approx. 22 shots.
The car’s digital model is constantly updated up to the very last second to be able to show the most up-to-date customer model possible in the film. The special challenge in the short production time was also to develop and integrate a transformer effect to transform the car’s coupe version into an estate in one effect setting. As a result of the very tight production time, our Hamburg team sat down several times a week with the director and film production team to analyse the current production progress and work on the final look.
After 4 1/2 to 5 weeks the film was delivered on time and on budget to the customer’s total satisfaction and was broadcast for the first time to a large trade fair audience at the start of March.
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