MPC Advertising Reel 2013
Our range of skill-sets provide a multitude of creative solutions for the advertising industry including concept design, treatment consultation, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, colour grading and any combination of these services.
Our huge breadth of VFX work including character design, environments, crowds and elements (and more) can be seen in the industry’s leading advertising campaigns, while our bespoke creative production service enables us to create new and innovative ways to create extraordinary visual experiences in any space and on any screen.
Our VFX work can be seen in some of the most memorable commercials of recent years, including a number of award-winning treatments across 2012 and into 2013. For Channel 4’s ground-breaking Meet the Superhumans spot we helped create the atmosphere and crowds for the Paralympics before the event itself. We gave cats thumbs (twice) for Cravendale, and made pretty much everything fly for Avios in their Anything Can Fly spots.
We have been instrumental in creating contemporary classics, such as Cadbury’s Gorilla, Paint and Bunnies for Sony Bravia, Evian’s Skating Babies, the Volkswagen Golf GTi Singin’ in the Rain spot and and John Lewis’ The Long Wait, amongst many others.
MPC Advertising now also offers a fully integrated versioning service, ensuring creative assets are cared for and looked after throughout the adaptation and supply process.