Santa Monica, CA – March 1, 2013 – Take a step back in time…WAY back to the Croodaceous period where finding food is a family affair and you never know what crazy creatures lurk around the bend! From Rovio Entertainment, the creators of Angry Birds, and DreamWorks Animation SKG, Inc. (Nasdaq: DWA), comes a cutting-edge entertainment alliance: leading up to the 3D release of the CG animated feature film The Croods, Rovio and DreamWorks Animation will launch a new mobile game for iOS and Android as well as an exclusive short animated clip. This all-new game finds the Croods breaking out of the Stone Age with the use of a new r-evolutionary tool: the IDEA! The Croods will Hunt & Gather their way through spectacular new landscapes as they tame fantastic and never-seen-before creatures. Help The Croods survive the wild…and each other!
The Croods will debut globally on iOS and Android on March 14th. Fans can check www.rovio.com/theCroods to see the exclusive teaser trailer and keep up to date on all the latest news.
“DreamWorks Animation’s The Croods is filled with wonderful characters and creatures in an incredibly detailed, inventive world — it was just begging for its very own mobile game!” said Petri Järvilehto, EVP of Games at Rovio Entertainment. “It’s been an incredible experience having our two teams working closely together on extending the story to mobile platforms.”
“Rovio set the industry standard in mobile gaming with Angry Birds, and we believe their massive community of active users will go wild for The Croods,” said DreamWorks Animation’s Head of Global Interactive, Chris Hewish. “We’ve developed a close and collaborative relationship with Rovio in which our world class filmmakers created an incredible piece of custom animation on the home screen that introduces players to the game’s beautifully rich aesthetics.”
The Croods, in theaters in 3D on March 22, tells the story of the world’s first family road trip. When their cave is destroyed, the Crood family must embark on a comedy adventure into strange and spectacular territory in search of a new home. As if patriarch Grug didn’t already have enough to handle, it goes from bad to worse when they encounter an imaginative nomad named Guy. With Guy’s help the Croods conquer their fear of the outside world and discover that they have exactly what it takes to survive – each other.